Social Media Strategist

Lara
Makwana

I build brands that stop the scroll — through content strategy, community growth, and data-driven storytelling across every major platform.

Healthcare Campaign
Healthcare
10K+ Followers
CPN Solutions
Recruitment
Multi-Platform
Prama AI
Tech / AI
292 Posts
6+Brands Managed
6Platforms
12Core Skills
32K+Audience Built
1K+Pieces of Content

Brands I've
Grown

A curated look at campaigns, content, and communities built across multiple industries and platforms.

06
CPN Solutions Instagram
Instagram LinkedIn
CPN Solutions
Recruitment & Staffing

End-to-end social media management — from content strategy and graphic design to community building and job-post campaigns for a leading Ahmedabad recruitment agency.

556Followers
244Posts
150+Partner Cos.
Prama LinkedIn
LinkedIn
Prama
Data · Cloud · AI

B2B LinkedIn strategy for a Chandler-based AI & cloud company — positioning them as a thought leader in enterprise data solutions.

19K+Followers
AWSPartner
Finomics
LinkedIn
Finomics
FinOps · SaaS

Thought leadership content for an intelligent FinOps platform — driving awareness through product-focused and educational posts.

589Followers
Munshi Surgical Hospital
Instagram
Munshi Surgical
Healthcare · Medical

Health awareness reels and educational content that grew a surgical hospital's online community to 10K+ followers.

10KFollowers
280Posts
Prama AI Instagram
Instagram
Prama AI
Tech · Software

Festival posts, product announcements, and brand-building content for an AI software company's Instagram presence.

292Posts
Parmeet Singh Tuteja LinkedIn
LinkedIn Personal Brand
Parmeet Singh Tuteja
Founder & CEO · CPN Solutions

Executive personal branding — turning a recruitment industry founder into a trusted LinkedIn voice with 32K+ followers and consistent engagement.

32.3KFollowers
4.3KImpressions / wk
96Search Appearances
766Profile Views

Core
Expertise

A full suite of social media capabilities — from ideation to execution to measurement.

Content Strategy

Data-driven calendars and campaigns aligned with business goals.

Copywriting

Scroll-stopping captions, hooks, and brand voice development.

Video Editing

Viral-worthy Reels, TikToks, and Shorts with strong retention.

Graphic Design

Visuals that stop the scroll and reinforce brand identity.

Paid Advertising

High-ROI Meta and Google campaigns with precise targeting.

Community Mgmt

Authentic engagement, moderation, and audience nurturing.

Analytics

Turning raw data into actionable growth insights.

Influencer Partnerships

Vetting, outreach, and campaign execution with creators.

Social Listening

Real-time trend monitoring and opportunity identification.

Crisis Management

Fast, strategic responses that protect brand reputation.

SEO & Hashtags

Keyword research and hashtag strategy for discoverability.

Brand Voice

Unique, consistent personalities that stand out in feeds.

Industries

Where I've
Worked

Tech & SaaS

AI platforms, cloud software, and enterprise tech.

Fashion & Beauty

Lifestyle brands and aesthetic-driven content.

Food & Beverage

Restaurants, products, and culinary brands.

Healthcare

Hospitals, clinics, and health awareness campaigns.

Real Estate

Property brands and investment content.

Entertainment

Media brands and creator-led accounts.

My Stack

Tools &
Platforms

Design & Editing

Canva Adobe Photoshop Adobe Illustrator CapCut

Social Management

Meta Business Suite Hootsuite YouTube Studio

Analytics

Google Analytics Instagram Insights Facebook Insights LinkedIn Analytics

SEO & Content

ChatGPT Google Keyword Planner Ubersuggest Grammarly
Let's Talk

Ready to
Collaborate?

Whether you need a full social media overhaul, a targeted campaign, or an ongoing strategy partner — let's build something great together.

Social Media
That Actually
Performs.
Instagram TikTok LinkedIn YouTube Facebook Pinterest